Strategic Campaign Overview

Welcome to the Meet Up & Eat Up materials page.

The goal of this page is to provide materials to partners, sponsors and sites alike. By having all materials available, the word about Meet Up & Eat Up will continue to spread and reach families who may not low about the program and who are in much need of it.

Your help to spread the word and to promote your site helps families around our wonderful state.

Here’s how it works:

  1. Use campaign materials for the web to promote Meet Up & Eat Up. Web materials can be used on your site or through your social media outlets.
  2. Download and use the collateral. Feel free to print posters, editable print materials an dg-shirt design to help promote Meet Up & Eat Up.
  3. Talk about it. Spread the word and help get the campaign reach who need it most.

The more people who know about the availability of free meals for their kids, the healthier our state will remain.

A Note About Copyright

This campaign was produced for the United Way of Southeast Michigan, No Kid Hungry Share our Strength and Michigan Department of Education. The messages and materials found here remain under copyright. You are encouraged to use these materials as intended, but modification, copying and development of derivative works is not permitted. Should you have a question regarding extended use of these materials, please contact Sara Gold at Sara.Gold@liveunitedsem.org

Materials

Editable Print Materials

Meet Up & Eat Up 11x8.5 Editable Flyer thumbnail

Meet Up & Eat Up 11x8.5 Editable Flyer

Download
Meet Up & Eat Up Bookmark Sheet thumbnail

Meet Up & Eat Up Bookmark Sheet

Download

Web-Based Materials

Meet Up & Eat Up Web Badge thumbnail

Meet Up & Eat Up Web Badge

Download
Meet Up & Eat Up Social Media Avatar thumbnail

Meet Up & Eat Up Social Media Avatar

Download
Meet Up & Eat Up Web Banner thumbnail

Meet Up & Eat Up Web Banner

Download
Meet Up & Eat Up Cover Photo thumbnail

Meet Up & Eat Up Cover Photo

Download

Logo Files

Meet Up & Eat Up Block Logo 1C Black thumbnail

Meet Up & Eat Up Block Logo 1C Black

Download
Meet Up & Eat Up Block Logo 1C Blue cmyk thumbnail

Meet Up & Eat Up Block Logo 1C Blue cmyk

Download
Meet Up & Eat Up Block Logo 1C Blue rgb thumbnail

Meet Up & Eat Up Block Logo 1C Blue rgb

Download
Meet Up & Eat Up Block Logo 1C Red cmyk thumbnail

Meet Up & Eat Up Block Logo 1C Red cmyk

Download
Meet Up & Eat Up Block Logo 1C Red rgb thumbnail

Meet Up & Eat Up Block Logo 1C Red rgb

Download
Meet Up & Eat Up Block Logo 1C White thumbnail

Meet Up & Eat Up Block Logo 1C White

Download
Meet Up & Eat Up Block Logo 2C cmyk thumbnail

Meet Up & Eat Up Block Logo 2C cmyk

Download
Meet Up & Eat Up Block Logo 2C rgb thumbnail

Meet Up & Eat Up Block Logo 2C rgb

Download
Meet Up & Eat Up Horizontal Logo 1C Black thumbnail

Meet Up & Eat Up Horizontal Logo 1C Black

Download
Meet Up & Eat Up Horizontal Logo 1C Blue cmyk thumbnail

Meet Up & Eat Up Horizontal Logo 1C Blue cmyk

Download
Meet Up & Eat Up Horizontal Logo 1C Blue rgb thumbnail

Meet Up & Eat Up Horizontal Logo 1C Blue rgb

Download
Meet Up & Eat Up Horizontal Logo 1C Red cmyk thumbnail

Meet Up & Eat Up Horizontal Logo 1C Red cmyk

Download
Meet Up & Eat Up Horizontal Logo 1C Red rgb thumbnail

Meet Up & Eat Up Horizontal Logo 1C Red rgb

Download
Meet Up & Eat Up Horizontal Logo 1C White thumbnail

Meet Up & Eat Up Horizontal Logo 1C White

Download
Meet Up & Eat Up Horizontal Logo 2C cmyk thumbnail

Meet Up & Eat Up Horizontal Logo 2C cmyk

Download
Meet Up & Eat Up Horizontal Logo 2C rgb thumbnail

Meet Up & Eat Up Horizontal Logo 2C rgb

Download

Wearables

Meet Up & Eat Up T-Shirt Artwork thumbnail

Meet Up & Eat Up T-Shirt Artwork

Download

On-Site Promotional Items

Meet Up & Eat Up Yard Sign thumbnail

Meet Up & Eat Up Yard Sign

Download
Meet Up & Eat Up Vinyl Banner thumbnail

Meet Up & Eat Up Vinyl Banner

Download

Branding

Campaign Color Palette

Meet Up & Eat Up Blue

CMYK: 100 / 68 / 0 / 12
RGB: 0 / 83 / 155

Meet Up & Eat Up Red

CMYK: 0 / 79 / 100 / 0
RGB: 241 / 93 / 34

Supporting Black

CMYK: 35 / 4 / 0 / 94
RGB: 23 / 41 / 52

Supporting Blue

CMYK: 31 / 20 / 5 / 0
RGB: 174 / 188 / 214

Supporting Orange

CMYK: 0 / 18 / 28 / 3
RGB: 244 / 206 / 175

Supporting Gray

CMYK: 0 / 0 / 0 / 75
RGB: 95 / 96 / 98

Campaign Fonts + Typography

The font selection to be used within Meet Up and Eat Up are “Cooper Black” and “Helvetica Neue.”

“Cooper Black” is the Meet Up and Eat Up display face. It should always be used in Title Case. This is a heavily weighted, old style serif typeface that is classic and bold. This display face should be used for headlines or in other cases where short lines of large type are needed, such as banners or posters. Never use “Cooper Black” for large blocks of copy.

“Helvetica Neue” is the sans serif face for Meet Up and Eat Up. “Helvetica Neue” is a clean, crisp sans serif font and the primary font for Meet Up and Eat Up. There are three weights of this typeface that may be used; Roman, Bold, and Light, for each of the weights there is an italic option.

As a general rule, light should be used for large blocks of type; Roman should be used for introductions and callout copy and subheads; Bold should be used for headlines where “Cooper Black” is not practical (in a newsletter format, for example).

To purchase these fonts, please visit http://myfonts.com and search for “Cooper Black” or “Helvetica Neue” to find each font for purchase.

Typography for the Web

When using typography that is safe for the web, it is important to note that Helvetica Neue is not a font that is available for use by web browsers. For this reason, use Helvetica as the font of choice when working online.

As a general rule, Light should be used for body copy, Regular and Bold should be used for subheadlines, and Bold should be used for headlines. Make sure all fonts are used consistently when used on the web.